Easter Isn’t Just One Day: 5 Tips for How to Celebrate All 50 Days

At KPC, we believe true evangelization is about building real, meaningful connections and reflecting Christ’s love every day. While in-person interactions are central, social media offers a powerful way to expand that reach and spark meaningful conversations.

Recently, we were approached by a diocese that was looking for communications support related to internal restructuring and changes that were affecting peoples’ perception of the local Church. In addition to offering messaging and strategic support, we sought to help them prepare for the launch of the Jubilee Year of Hope as a moment to refocus them on the universality of our faith. As part of this engagement, which commenced in October, we felt this was a perfect occasion to prepare for and implement an organized campaign for the Advent season. The bishop had recently published a pastoral letter which correlated well to the situation, so this presented an opportunity to revive his key priorities. 

As part of this effort, we crafted devotional-style social media posts for the entire month of December that centered on the theme of hope throughout the liturgical season. The daily posts were shared with parishes to circulate to their communities with a reflection question in the caption to increase engagement.

This was met with great excitement and garnered a positive response from everyone involved.

Over the years, we have found that liturgical seasons present an ideal opportunity for our partners to engage more deeply with their audiences.

Easter marks the start of a 50-day season that begins on Easter Sunday and culminates with Pentecost. A well-planned social media campaign can help keep the Easter message alive throughout the whole season, fostering continued engagement and spiritual reflection.

As Easter approaches in the coming days, we encourage you to consider using social platforms with intentionality to complement your face-to-face evangelization efforts. Based on what we learned from our recent Advent campaign here are five considerations on how to adapt strategies to keep the momentum going:

A Framework for Easter Campaigns

1. Keep the Celebration Consistent: Post daily or weekly reflections on the resurrection’s impact, using Scripture, prayers, and reflective questions. A cohesive visual theme and pre-scheduling posts will ensure the content flows seamlessly, making it easier to keep followers engaged without additional effort. This consistency helps reinforce the message and keeps the celebration alive throughout the entire season.

2. Inspire Action with the Acts of the Apostles: As the season progresses toward Pentecost, share reflections from the Acts of the Apostles to encourage evangelization and outreach. Including action-oriented content, such as a call to action from your bishop or priest, can help inspire participation and deepen engagement.

3. Drive Post-Easter Engagement: Encourage participation in Church activities, such as retreats or Bible study sign-ups, by promoting these opportunities during the Easter campaign. This build-up helps maintain engagement into the summer months, when activity often slows. By fostering interest in these events early, you can ensure continued participation and keep followers connected to the Church’s mission beyond Easter.

4. Multiple Ways to Connect: Encourage followers to sign up for email updates or follow your social media, depending on their preference. A dedicated landing page on your website can highlight all the ways to stay connected! This approach ensures continued involvement and keeps your community connected to the Easter campaign long after it ends.

5. Track Metrics and Adjust for Impact: Monitor engagement and participation to see what resonates with your audience. Use these insights to refine future campaigns, ensuring continuous improvement and greater impact with each initiative.

Why This Approach Works

A well-executed social media campaign can help keep the celebration going all season long. By creating consistent, action-driven content that invites reflection, engagement, and participation, you can build deeper connections within your community and inspire long-term commitment to the Church’s mission. Keep the momentum going and make Easter a season of spiritual growth, active participation, and evangelization!

Give us a call if you need help thinking through how best to approach this in your own parish, school, or ministry.