Ascension Parish engaged our team to strengthen its brand identity and enhance community outreach. With a focus on honoring tradition while embracing the future, we guided Ascension through a comprehensive brand refresh, marketing strategy development, and awareness campaign execution. The project included research-driven brand development, an integrated marketing plan, and creative execution across both print and digital platforms.
Challenge
Ascension Parish faced challenges in unifying its brand message, increasing visibility, and modernizing its outdated visual identity. With a desire to align digital communications, the parish sought a holistic approach that honored its history while positioning it for growth and stronger community engagement.
Solution
Our solution combined research, strategy, and creative execution to revitalize Ascension’s brand. Through focus groups, parishioner surveys, and demographic research, we developed a new brand promise, key messages, and promotional taglines. These insights shaped a 12-month integrated marketing plan with clear goals, audience segmentation, and unified positioning. We then launched an awareness campaign highlighting the parish’s vitality, supported by targeted print, direct mail, and digital ads to engage parishioners and attract new families. Finally, we introduced a refreshed logo inspired by the historic “Little Church” and aligned all digital communications to ensure consistency across platforms.
Key Takeaways
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Research-driven insights are essential for authentic brand development.
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Balancing tradition and innovation can strengthen community identity.
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Integrated marketing ensures consistency across multiple channels.
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Strategic design and messaging can energize both existing members and prospective audiences.
