Early last week, Katie introduced us to the importance of a strong brand; this week, Steve shared how the Church can struggle with staying on message. Now, we’ll look at how a strong, well-established brand can simplify fundraising and connect donors to your mission.

Last week, I popped into a fabric store. As soon as I stepped into the arctic blast of AC, I saw a jolting summertime sight: fresh bolts of Christmas fabric, on the NEW ARRIVALS display shelves.

Let’s all take 5 seconds and let out whatever feelings you have about Starbucks (They hate Catholics! I’d die without a venti iced soy caramel frappuccino! Overpriced burnt swill! PSL fan for life!) Ok, good, now let’s move on and admit that they know a thing or two about management, branding, and marketing and see what we can learn. 

The week before last, I wrote about the 2018 Pew Research Center study revealing a new typology of religion in America. The typology finds three major categories, and seven types of believers within the core categories.

When it comes to evangelizing during the coronavirus pandemic, is the Church more like Best Buy or J.C. Penney?

Anne Steffens is a six-time Emmy award winner who has parlayed her passion for and experience with communications into a small business that helps other small companies and non-profits tell the story about who they are and what they believe. Anne Steffens brings more than 25 years of broadcast media, public relations, media relations, media training, and crisis communications experience to her clients. The media players and decision makers know her, trust her, and take her calls.

A 2018 Pew Research Center study reveals that most adults in the United States sort themselves into conventional religious denominations: Catholic, Baptist, Jewish, etc.

Liz Henning brings fifteen years of experience in nonprofit communication, donor and fund development, annual appeal work and production management to the KP Consulting network. She has worked with archdiocesan stewardship and development offices throughout the midwest, including Kansas City (KS), Omaha, St. Louis, and Knoxville.

Steve Mamanella, founder and principal of the freelance communications consultancy Owl Creek Communications, LLC, is a versatile, dependable communications and marketing leader with more than 25 years of broad-ranging strategic and tactical experience.

We are just beyond one month in the Coronavirus quarantine, and in this time I have noticed a very important distinction with adapting marketing efforts that could effect the ministry approach of any Catholic organization, particularly Catholic parishes.

Hello! I’m Liz, and I’m excited to be joining the KP Consulting team as a guest blogger.

To begin, Happy Easter! It’s the Easter season, right?

My dear fellow Momtrepeneurs....TGIF! Am I right?

Today as we consume our heart-shaped chocolates and candy kisses, dream of our pursuits for love or grieve the loss of a great loved one, I encourage you to consider your place in the greatest love story of all time. Read John 3:16.

Social Media is an obvious platform to consider when planning your marketing strategy. It’s an easy, affordable and effective way to reach a variety of audiences with your message. Once you’re able to identify your target audience, a large selection of platforms are available to you.

When I partner with an organization to develop an integrated marketing and communications strategy, the power of video becomes a lead point of conversation. Usually well before we even get to the tactical portion of the strategy, the time when we should discuss which customized tools to employ to achieve our strategic objectives, video is being presented as *the* best option.

This week in St. Louis we had an unusually large amount of snow that put the town on a three-day snow schedule. During unplanned situations like this, do you approach the day with appreciation for the break or do you get frustrated by the inconvenience?

Christmas is now less than two weeks away!! How does that make you feel?

Do you feel the pangs of excitement you once did as a child, or does your long list of “to dos” have you stressing?

Stuff.

It’s everywhere.

Stuff is all around us, yet it never seems we have enough.

Almost two years ago I announced the birth of my new business, Katie Pesha Consulting. Since that time, I have had the opportunity to partner with a few amazing organizations to aid in their integrated marketing efforts. I also started adjunct teaching at a few local colleges and universities - mostly marketing classes. Oh, and I had my fourth child!

We’ve all been there. Life is hectic and we get busy. As we get older, time seems to go faster than it used to. Before we know it…another year has passed before our eyes, and once again we are setting new years resolutions for ourselves that are vaguely similar as the previous five years.