Diocese of Duluth
In the Diocese of Duluth, KPC assisted in launching an impactful Advent devotion campaign. This initiative came after the Diocese underwent a reorganization of its curia and a newly defined vision of its "Mission Fields," with a renewed focus on evangelizing to the people of Duluth.
Drawing inspiration from Bishop Felton’s 2022 pastoral letter, the campaign was rooted in the pillars of “Healing. Hope. Joy. Abundance.” Daily reflections encouraged spiritual growth and engagement during the season. Reaching 41,000 Catholics in 70 parishes across northeastern Minnesota, the campaign strengthened faith connections and revealed key takeaways.
Strong Launch Sparked Early Engagement
A compelling video from the bishop and a well-designed landing page drove a surge in social media activity and new followers. While growth slowed, steady engagement showed the lasting impact of a strong launch.
Cohesive Design and Efficient Execution
Consistent visual branding and pre-scheduled content made the campaign easy to follow and low-maintenance. Advance planning allowed parishes to participate with minimal effort, expanding the campaign’s reach.
Need for Sustained Engagement
Interest declined after Advent, highlighting the need for post-campaign strategies. Participants were highly responsive to seasonal content, suggesting future opportunities for follow-up initiatives to maintain connection.
Email Signups Show Long-Term Potential
Over 200 people subscribed for updates, showing interest beyond social media. Email engagement is a promising channel for deepening and sustaining participant relationships.
