In the Diocese of Duluth, KPC assisted in launching an impactful Advent devotion campaign. This initiative came after the Diocese underwent a reorganization of its curia and a newly defined vision of its "Mission Fields," with a renewed focus on evangelizing to the people of Duluth.

Challenge

The Diocese of Duluth underwent a reorganization of its curia and a newly defined vision of its "Mission Fields," with a renewed focus on evangelizing to the people of Duluth. The goal was to offer the diverse community of faith daily reflections and spiritual prompts designed to foster deeper engagement and strengthen their connection with the Advent season.

Solution

KPC assisted in launching an impactful Advent devotion campaign. Drawing inspiration from Bishop Felton’s 2022 pastoral letter, the campaign was rooted in the pillars of “Healing. Hope. Joy. Abundance.” Daily reflections encouraged spiritual growth and engagement during the season. Reaching 41,000 Catholics in 70 parishes across northeastern Minnesota, the campaign strengthened faith connections and revealed key takeaways.

Key Takeaways

  • Strong Launch Sparked Early Engagement

    A compelling video from the bishop and a well-designed landing page drove a surge in social media activity and new followers. While growth slowed, steady engagement showed the lasting impact of a strong launch.

  • Cohesive Design and Efficient Execution

    Consistent visual branding and pre-scheduled content made the campaign easy to follow and low-maintenance. Advance planning allowed parishes to participate with minimal effort, expanding the campaign’s reach.

  • Need for Sustained Engagement

    Interest declined after Advent, highlighting the need for post-campaign strategies. Participants were highly responsive to seasonal content, suggesting future opportunities for follow-up initiatives to maintain connection.

  • Email Signups Show Long-Term Potential

    Over 200 people subscribed for updates, showing interest beyond social media. Email engagement is a promising channel for deepening and sustaining participant relationships.

Outcomes

The Advent campaign in the Diocese of Duluth proved to be a powerful example of how consistent, thoughtfully crafted content—coupled with strategic planning and early engagement—can create a meaningful connection between the faithful and the Church. Looking ahead, the Diocese of Duluth is well-positioned to build upon the momentum generated by this campaign, continuing to engage and evangelize its community throughout the year.

We received heartfelt feedback, such as this from a director of a ministry in the diocese: “Thank you for this beautiful reflection and prayer. As part of a healing apostolate and ministry, Transformed by Love Ministries, this deeply touched my heart. I am grateful.” This response, which was one of many, highlights the impact of the campaign and affirms its meaningful role in the spiritual journey of the community.