Through strategic assessment, collaboration, and implementation, KPC delivered a brand identity that honors tradition while ensuring consistency and clarity. The Diocese of Gary is now equipped to communicate its mission more effectively and meaningfully.

Challenge

The Diocese of Gary, guided by its evangelism-focused tagline “Be Disciples. Be Missionaries.”, needed a refreshed, unified brand identity to reach 800,000 people across four Indiana counties. The goal was to create consistency across platforms, reinforce its mission, and balance tradition with modern outreach.

Solution

KPC applied a three-step approach—assessment, collaboration, and implementation—to strengthen the brand:

ASSESSMENT
A review of communication platforms revealed inconsistencies. KPC recommended elevating the diocesan crest and integrating its symbolism into the brand for greater authenticity.

COLLABORATION
Working with leadership, we developed a refreshed identity with:

  • A standard and liturgical color palette

  • Updated fonts for readability

  • A refined brand voice aligned with the diocese’s mission

IMPLEMENTATION
KPC created a Style Guide to ensure consistent messaging across print and digital channels, detailing the new brand story, visuals, and best practices.

Key Takeaways

  • Consistency is fundamental—a unified brand builds trust and recognition.

  • Symbolism matters—the diocesan crest reinforced history, mission, and values.

  • Collaboration ensures alignment—leadership input kept the brand authentic.

  • Sustainable tools support longevity—the Style Guide empowers staff to maintain consistency.

Outcomes

The Diocese of Gary now has a refreshed, mission-centered identity supported by practical tools for long-term use. With clear standards and a cohesive look, the diocese is better positioned to engage its community across counties and platforms. Early feedback has been positive, with further gains in recognition and engagement anticipated.