The Diocese of Peoria engaged KPC to guide communications for its Growing Disciples pastoral planning initiative and 150th Anniversary celebration. KPC provided strategic consultation, content development, project management, and ongoing support to ensure clear, consistent, and effective messaging.

Challenge

The Diocese of Peoria needed to communicate its Growing Disciples initiative while preparing for a two-year 150th Anniversary celebration. This required addressing sensitive issues like parish restructuring and school closures, establishing clear communication processes, and engaging parishioners, clergy, and the public with consistent, transparent messaging.

Solution

KPC refined the Diocese of Peoria’s communications strategy and media protocols while creating tailored content such as video scripts, bulletin inserts, social media posts, homily talking points, emails, and press materials. The team managed video shoots and timelines, ensuring consistent execution, while senior strategist Anne Steffens supported Bishop Lou Tylka, the Curia, and parishes on sensitive projects. KPC also guided messaging and risk management for the 150th Anniversary campaign, ensuring a well-planned and well-received celebration.

Key Takeaways

  • Strategic planning ensures clarity during sensitive transitions.

  • Tailored content builds engagement across diverse audiences.

  • Strong consultant–leadership collaboration strengthens trust.

  • Investing in processes creates lasting communications capacity.

Outcomes

Smooth rollout of Growing Disciples with consistent messaging.

Stronger trust through transparent communications.

Clear protocols for internal and external communications.

Successful 150th Anniversary celebration: Proclaiming Christ: Yesterday, Today, Forever.