For the past four years, KPC has partnered with Kenrick-Glennon Seminary to elevate its Annual Christmas Appeal through strategic creative direction, design, and execution. By analyzing past donor data and campaign performance, KPC developed compelling themes, messaging, and visuals that resonated with supporters across both print and digital channels.
Challenge
Kenrick-Glennon Seminary sought to grow its Christmas Appeal, maximize donor engagement, and strengthen results year-over-year. The campaign needed to inspire generosity during the Advent-Christmas season while differentiating from other year-end fundraising efforts and ensuring consistent, mission-driven messaging across mail, digital, and video.
Solution
KPC established a strategic creative framework for the Appeal, including annual theming, writing, and graphic design. Each campaign featured integrated fundraising components—direct mail, targeted digital ads, and video storytelling. KPC also provided creative direction for annual video shoots at the seminary, producing multiple short videos for both paid and organic social media, sustaining engagement throughout the season.
Key Takeaways
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Insight-driven creative strategy drives fundraising growth.
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Consistency across mail, digital, and video strengthens campaign impact.
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Storytelling through short-form video drives donor engagement during the holiday season.
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Strategic year-over-year refinements build lasting momentum and record-breaking results.
