PARISH REVITALIZATION PATHWAY
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Phase I: Discovery, Goal Setting & Priority Alignment
The KPC team invests this time to assess the current landscape of your parish and help the leadership team set the top 2-3 strategic pastoral priorities for the next 2 years (e.g., communications, school-parish integration, geographic evangelization, stewardship and annual offertory, hospitality, disciple-making ministries). We achieve this through on-site leadership interviews (up to 3 total), listening sessions with key leaders (e.g., staff, Finance Council, Parish Council, School Board), and review of data from the parish (and school, if applicable). KPC will also review internal communications processes (e.g., staff communication, ministry leader communication, calendar management, communication ownership, reducing duplicated efforts, ministry alignment) and use web-analytics to assess current communication channels and reach of each one. This information will be compiled into a comprehensive “Discovery Report” for ongoing reference. Time frame: 4 weeks
What you receive: Discovery summary with recommended strategic priorities to guide future planning
Phase II: Charism and Identity Refresh
To ensure your parish effectively proclaims the gospel to both current and future parishioners, and evangelizes those who live within your boundaries, KPC will develop a message platform that includes your mission, identity, and key message pillars. This process helps develop language that reflects and reinforces your parish’s specific charism and mission, providing a guide for all key parish leaders to communicate with clarity and alignment. KPC will incorporate the message platform into a brand refresh and visual style guide to further reinforce your parish’s identity. Time frame: 12 weeks
What you receive:
Brand Message Platform that includes brand promise, brand story, and brand signature
Key message pillars to aid future content development
Brand refresh and visual style guide (if applicable)
Phase III: Integrated Plan Development
KPC will prepare a 12-18 month parish revitalization plan to coordinate messaging that extends beyond transactional communication about events and activities, towards a more transformational, spiritual engagement with the community. This plan is designed to help your parish bring others to Jesus Christ and His Church by raising awareness in your local community, highlighting stories of faith and parishioner participation, and sharing the joy and hope of the gospel. KPC will create an outline for integrated message alignment and benchmarks for parish growth. Time frame: 4-6 weeks
What you receive:
Integrated message alignment (print, digital, and social)
Written marketing and communications plan
Benchmarks for evangelization and parish growth
Storybank options for consideration
Add-on Services (budgeted separately)
Website Redesign
Executive Coaching for Pastors (e.g., culture, staffing, organizational behavior, change management, communications and/or stewardship strategies, personal well-being)
Crisis Communications
Optional quarterly review after implementation (e.g., accountability check-ins to evaluate progress and identify opportunities to refine the plan over time)
Insights + Inspirations
For 10 years, we’ve had the joy of serving Catholic organizations in their mission to evangelize. Through that work, one truth has only become clearer…