Stay Hybrid

Pop Quiz:


  • How many people did you reach last week?

  • How many were in-person, and how many were online?

  • How many people do you reach through social media?


If you’re not sure, it’s time to get familiar with your metrics and start thinking like a hybrid church.


Recently, a client asked in a web meeting: “Who is our website for?”


I truly had to pause for a moment: being in the communications trenches, websites are so much a part of the fabric of modern communications, they are available to everyone - which means that they’re not often geared to any one particular audience.


The client wasn’t being flippant in his question - he was searching for a way to get the entire ministry staff on board with the purpose of the site. Some staffers saw it as a pipeline for the latest information about Mass times and funerals. Others saw it as a way to explain each fact of their ministry work. Still others saw it as their own parish-wide wiki, which became a digital filing cabinet.


If you’re looking to refresh your approach to your online presence, here are some resources to get started:


A website is the front-and-center digital ministry space for people in your community. It’s your space, open 24/7 and fully accessible to all who might need to find inspiration, information and invitations to connect.


Homework: Take a short assessment of your complete digital ministry space: website, eblasts, social media, and email communications. Who is your primary audience in each of these channels? How might your content need to change, based on who you want to reach?

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